How to Buy Rainbow Children's Medicare Ltd Shares?
You can easily buy the stocks/shares of Rainbow Children's Medicare Ltd (RAINBOW) on Tickertape or through broker platform by opening a Demat & Trading account onlineWhat is the Share Price of Rainbow Children's Medicare Ltd?
The stock prices are volatile and keep changing through the day depending upon various factors and market conditions. The Share price of RAINBOW as on 15th May 2025 is ₹1378.20What is the return on Rainbow Children's Medicare Ltd share?
The past returns of Rainbow Children's Medicare Ltd (RAINBOW) share are- Past 1 week: N/A
- Past 1 month: N/A
- Past 3 months: 6.01
- Past 6 months: -6.42
- Past 1 year: 13.31
- Past 3 years: 213.28
- Past 5 years: 219.79
What is the Dividend yield % on Rainbow Children's Medicare Ltd share?
The current dividend yield of Rainbow Children's Medicare Ltd (RAINBOW) is 0.21What is the Market Cap of Rainbow Children's Medicare Ltd?
Market capitalization, short for market cap, is the market value of a publicly traded company's outstanding shares. The market cap of Rainbow Children's Medicare Ltd (RAINBOW) is ₹14620.39Cr as of 15th May 2025What is the 52 Week High and Low of Rainbow Children's Medicare Ltd?
The 52-week high and low of Rainbow Children's Medicare Ltd (RAINBOW) is ₹1709.60 and ₹1079.10.What is the PE and PB ratio of Rainbow Children's Medicare Ltd?
The P/E (price-to-earnings) and P/B (price-to-book) ratios of Rainbow Children's Medicare Ltd are 60.06 and 9.91 respectively.Which sector does Rainbow Children's Medicare Ltd belong to?
Rainbow Children's Medicare Ltd (RAINBOW) belongs to the Health Care sector & Hospitals & Diagnostic Centres sub-sector.What are the peers or stocks similar to Rainbow Children's Medicare Ltd?
The peers or stocks similar to Rainbow Children's Medicare Ltd are: and many others.Can't decide whether or not to buy Rainbow Children's Medicare Ltd?
Worry no more! Login to Tickertape and check out Rainbow Children's Medicare Ltd (RAINBOW) scorecard & all the relevant insights today5. Test Stocks FAQ What is the 52 Week High and Low of Rainbow Children's Medicare Ltd?
The 52-week high and low of Rainbow Children's Medicare Ltd (RAINBOW) is ₹1709.60 and ₹1079.10.1. Test Stocks FAQ for Rainbow Children's Medicare Ltd Shares?
You can easily buy the stocks/shares of Rainbow Children's Medicare Ltd (RAINBOW) on Tickertape or through broker platform by opening a Google & Trading account online3. Test Stocks FAQ What is the Share Price of Rainbow Children's Medicare Ltd?
The stock prices are volatile and keep changing through the day depending upon various factors and market conditions. The Share price of RAINBOW as on 15th May 2025 is ₹1378.20
Rainbow Children's Medicare Ltd
RAINBOW Share Price
RAINBOW Stock Scorecard
Performance
HighThe creamy layer - amongst the top performing stocks
Valuation
HighSeems to be overvalued vs the market average
Growth
LowLagging behind the market in financials growth
Profitability
HighShowing good signs of profitability & efficiency
Entry point
GoodThe stock is underpriced and is not in the overbought zone
Red flags
LowNo red flag found
How to use scorecard? Learn more
RAINBOW Performance & Key Metrics
RAINBOW Performance & Key Metrics
No LabelNo Label | PB RatioPB Ratio | Dividend YieldDiv. Yield |
---|---|---|
60.06 | 9.91 | 0.21% |
Sector PESector PE | Sector PBSector PB | Sector Div YldSctr Div Yld |
---|---|---|
35.55 | 6.53 | 0.85% |
RAINBOW Analyst Ratings & Forecast
Price Upside
Earnings Growth
Rev. Growth
RAINBOW Company Profile
Rainbow Children’s Medicare is engaged in the business of rendering medical and healthcare services. The Company is a multi-specialty pediatric, and obstetrics and gynecology hospitals.
RAINBOW Sentiment Analysis
RAINBOW Sentiment Analysis
RAINBOW Stock Summary · January 2025
Company is navigating a complex landscape characterized by declining market share in deposits, challenges in meeting Priority Sector Lending (PSL) obligations, and fluctuations in current account flows. Despite these hurdles, the bank is focusing on enhancing customer engagement and service delivery to drive deposit growth, with recent monthly inflows showing a positive trend. The management emphasizes a strategic approach to maintaining profitability over aggressive expansion, particularly in light of competitive pressures and a tight liquidity environment. Efforts to improve operational efficiencies through digitization and a commitment to stable cost management are underway, alongside a proactive strategy to reduce borrowings and strengthen the balance sheet. Overall, while facing short-term challenges, the bank remains optimistic about future performance and is committed to achieving sustainable growth through strategic investments and improved customer outreach.
RAINBOW Stock Growth Drivers
RAINBOW Stock Growth Drivers
3Focus on Sustainable Growth
Company is prioritizing profitable growth over mere expansion, emphasizing a strategy that encourages ground-level teams
Stable Financial Metrics
The company has maintained a return on assets (ROA) of 1.9% post-merger, showcasing stability in
RAINBOW Stock Challenges
RAINBOW Stock Challenges
2Deposit Growth Shortfalls
The company has experienced deposit growth that has not met expectations, attributed to seasonal trends
Loan Growth Concerns
There is uncertainty regarding the company's loan deposit ratio (LDR) and its implications for loan
RAINBOW Forecast
What are forecasts?
What are forecasts?
Forecasting uses historical data as inputs to make informed predictive estimates determining the direction of future trends. Price, revenue & earnings forecasts represent where the stock level, business prospects and profits are potentially expected to be at the end of the forecast period
RAINBOW Forecasts
Price
Revenue
Earnings
RAINBOW Share Price Forecast
RAINBOW Share Price Forecast
All values in ₹
All values in ₹
RAINBOW Company Revenue Forecast
RAINBOW Company Revenue Forecast
All values in ₹ Thousand cr.
All values in ₹ Thousand cr.
RAINBOW Stock EPS (Earnings Per Share) Forecast
RAINBOW Stock EPS (Earnings Per Share) Forecast
All values in ₹
All values in ₹
RAINBOW
RAINBOW
Income
Balance Sheet
Cash Flow
RAINBOW Income Statement
RAINBOW Income Statement
Financial Year | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | TTM | ||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Total Revenue | 332.38 | 411.43 | 551.14 | 729.74 | 660.31 | 992.70 | 1,204.44 | 1,333.96 | 1,566.88 | 1,566.87 | ||||||||||
Raw Materials | 51.62 | 59.99 | 80.21 | 105.31 | 103.26 | 194.73 | 158.28 | 165.28 | 194.92 | 1,025.98 | ||||||||||
Power & Fuel Cost | 8.27 | 9.33 | 12.35 | 14.86 | 13.84 | 16.81 | 21.23 | 26.61 | 27.72 | |||||||||||
Employee Cost | 69.22 | 88.24 | 85.74 | 108.97 | 102.09 | 116.07 | 144.06 | 176.17 | 206.37 | |||||||||||
Selling & Administrative Expenses | 35.55 | 46.36 | 163.42 | 216.79 | 202.80 | 266.74 | 350.68 | 395.99 | 470.02 | |||||||||||
Operating & Other expenses | 101.69 | 128.51 | 49.62 | 72.77 | 62.91 | 71.57 | 99.76 | 100.49 | 122.59 | |||||||||||
EBITDA | 66.03 | 79.00 | 159.80 | 211.04 | 175.41 | 326.78 | 430.43 | 469.42 | 545.26 | 540.89 | ||||||||||
Depreciation/Amortization | 21.89 | 28.08 | 60.32 | 69.41 | 73.34 | 83.26 | 90.27 | 112.08 | 138.44 | 138.43 | ||||||||||
PBIT | 44.14 | 50.92 | 99.48 | 141.63 | 102.07 | 243.52 | 340.16 | 357.34 | 406.82 | 402.46 | ||||||||||
Interest & Other Items | 2.90 | 4.27 | 41.96 | 48.26 | 46.37 | 56.17 | 58.39 | 62.53 | 76.81 | 72.45 | ||||||||||
PBT | 41.24 | 46.65 | 57.52 | 93.37 | 55.70 | 187.35 | 281.77 | 294.81 | 330.01 | 330.01 | ||||||||||
Taxes & Other Items | 9.90 | 10.39 | 12.93 | 37.63 | 15.68 | 49.08 | 70.94 | 77.82 | 86.58 | 86.58 | ||||||||||
Net Income | 31.34 | 36.26 | 44.59 | 55.74 | 40.02 | 138.27 | 210.83 | 216.99 | 243.43 | 243.43 | ||||||||||
EPS | 4.22 | 4.47 | 5.07 | 6.34 | 4.55 | 15.20 | 21.56 | 21.38 | 23.98 | 23.97 | ||||||||||
DPS | 0.31 | 0.50 | 0.50 | 1.00 | 0.00 | 2.00 | 3.00 | 3.00 | 3.00 | 6.00 | ||||||||||
Payout ratio | 0.07 | 0.11 | 0.10 | 0.16 | 0.00 | 0.13 | 0.14 | 0.14 | 0.13 | 0.25 |
RAINBOW Company Updates
RAINBOW Stock Peers
What are peers and why compare against them?
What are peers and why compare against them?
A stock's peers are companies which have similar business interests, operations and belong to the same industry sector. Comparing various metrics against peers can give valuable insights on whether the company's stock is over/under-valued and the company's growth outlook vs the industry as a whole
RAINBOW Past Performance & Peer Comparison
RAINBOW Past Performance & Peer Comparison
Health CareHospitals & Diagnostic Centres
Valuation
Technical
Forecast
Stock | PE RatioPE Ratio | PB RatioPB Ratio | Div. YieldDividend Yield |
---|---|---|---|
Rainbow Children's Medicare Ltd | 60.06 | 9.91 | 0.21% |
Max Healthcare Institute Ltd | 108.28 | 13.85 | 0.13% |
Apollo Hospitals Enterprise Ltd | 69.67 | 13.76 | 0.40% |
Fortis Healthcare Ltd | 74.64 | 6.75 | 0.13% |
RAINBOW Stock Price Comparison
Compare RAINBOW with any stock or ETFRAINBOW Holdings
RAINBOW Shareholdings
What are shareholdings?
What are shareholdings?
Apart from retail investors, a company’s shares are held by promoters, foreign & domestic institutions (large investors) and mutual funds. Promoters are the ship captains and control the company’s direction. Along with institutional and mutual fund holdings, a change in their holdings can indicate performance outlook for the stock
RAINBOW Promoter Holdings Trend
RAINBOW Promoter Holdings Trend
In last 6 months, promoter holding in the company has almost stayed constant
Pledged promoter holdings is insignificant
RAINBOW Institutional Holdings Trend
RAINBOW Institutional Holdings Trend
In last 3 months, retail holding in the company has almost stayed constant
In last 3 months, foreign institutional holding of the company has decreased by 1.42%
RAINBOW Shareholding Pattern
RAINBOW Shareholding Pattern
RAINBOW Shareholding History
RAINBOW Shareholding History
Mutual Funds Invested in RAINBOW
Mutual Funds Invested in RAINBOW
No mutual funds holding trends are available
Top 5 Mutual Funds holding Rainbow Children's Medicare Ltd
Funds (Top 5) | The rupee value of the stock held by the fund divided by the stock’s market cap Market-cap held | Percentage of the fund’s portfolio invested in the stock Weight | Change in the portfolio weight of the stock over the last 3 months 3M holding change | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months Portfolio rank(3M change) |
---|---|---|---|---|
The rupee value of the stock held by the fund divided by the stock’s market cap 1.3969% | Percentage of the fund’s portfolio invested in the stock 1.27% | Change in the portfolio weight of the stock over the last 3 months -0.03% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 33/79 (-2) | |
The rupee value of the stock held by the fund divided by the stock’s market cap 1.0144% | Percentage of the fund’s portfolio invested in the stock 3.05% | Change in the portfolio weight of the stock over the last 3 months -0.40% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 12/41 (-5) | |
The rupee value of the stock held by the fund divided by the stock’s market cap 0.9596% | Percentage of the fund’s portfolio invested in the stock 1.20% | Change in the portfolio weight of the stock over the last 3 months 1.20% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 46/63 (+6) |
Compare 3-month MF holding change on Screener
smallcases containing RAINBOW stock
smallcases containing RAINBOW stock
Looks like this stock is not in any smallcase yet.
RAINBOW Events
RAINBOW Events
RAINBOW Dividend Trend
No dividend trend available
Dividends
Corp. Actions
Announcements
Legal Orders
What are dividends?
What are dividends?
Dividends are a portion of earnings that a company distributes to all its shareholders every year. Dividend return is one of the most important things to be considered while investing for long term. It’s the additional return on top of what investors earn through price appreciation
RAINBOW Dividend Trend
No dividend trend available
RAINBOW Upcoming Dividends
RAINBOW Upcoming Dividends
Cash Dividend
Ex DateEx DateJun 27, 2025
Dividend/Share
₹3.00
Ex DateEx Date
Jun 27, 2025
RAINBOW Past Dividends
RAINBOW Past Dividends
Cash Dividend
Ex DateEx DateJul 23, 2024
Dividend/Share
₹3.00
Ex DateEx Date
Jul 23, 2024
Cash Dividend
Ex DateEx DateJul 22, 2024
Dividend/Share
₹3.00
Ex DateEx Date
Jul 22, 2024
Cash Dividend
Ex DateEx DateJun 22, 2023
Dividend/Share
₹3.00
Ex DateEx Date
Jun 22, 2023
Cash Dividend
Ex DateEx DateSep 7, 2022
Dividend/Share
₹2.00
Ex DateEx Date
Sep 7, 2022
RAINBOW Stock News & Opinions
RAINBOW Stock News & Opinions
Rainbow Childrens Medicare announced that the 27th Annual General Meeting(AGM) of the company will be held on 5 July 2025.Powered by Capital Market - Live
Net profit of Rainbow Children's Medicare rose 10.54% to Rs 56.34 crore in the quarter ended March 2025 as against Rs 50.97 crore during the previous quarter ended March 2024. Sales rose 8.50% to Rs 370.11 crore in the quarter ended March 2025 as against Rs 341.10 crore during the previous quarter ended March 2024. For the full year,net profit rose 12.18% to Rs 243.42 crore in the year ended March 2025 as against Rs 217.00 crore during the previous year ended March 2024. Sales rose 16.88% to Rs 1515.87 crore in the year ended March 2025 as against Rs 1296.90 crore during the previous year ended March 2024. ParticularsQuarter EndedYear EndedMar. 2025Mar. 2024% Var.Mar. 2025Mar. 2024% Var. Sales370.11341.10 9 1515.871296.90 17 OPM %31.0030.94 -32.3233.07 - PBDT111.13101.47 10 468.44406.90 15 PBT76.9769.17 11 330.00294.81 12 NP56.3450.97 11 243.42217.00 12 Powered by Capital Market - Live
Rainbow Childrens Medicare announced that the Board of Directors of the Company at its meeting held on 24 May 2025, inter alia, have recommended the final dividend of Rs 3 per equity Share (i.e. 30%) , subject to the approval of the shareholders.Powered by Capital Market - Live
Rainbow Childrens Medicare will hold a meeting of the Board of Directors of the Company on 24 May 2025.Powered by Capital Market - Live
Castrol India Ltd, Triveni Engineering and Industries Ltd, Laurus Labs Ltd, Aurobindo Pharma Ltd are among the other stocks to see a surge in volumes on NSE today, 04 April 2025.Rainbow Childrens Medicare Ltd registered volume of 15.86 lakh shares by 14:14 IST on NSE, a 5.97 fold spurt over two-week average daily volume of 2.66 lakh shares. The stock rose 2.67% to Rs.1,410.40. Volumes stood at 51271 shares in the last session.Castrol India Ltd notched up volume of 196.67 lakh shares by 14:14 IST on NSE, a 4.49 fold spurt over two-week average daily volume of 43.78 lakh shares. The stock rose 0.60% to Rs.202.15. Volumes stood at 52.53 lakh shares in the last session.Triveni Engineering and Industries Ltd notched up volume of 12.53 lakh shares by 14:14 IST on NSE, a 3.98 fold spurt over two-week average daily volume of 3.15 lakh shares. The stock slipped 0.59% to Rs.378.70. Volumes stood at 3.58 lakh shares in the last session.Laurus Labs Ltd notched up volume of 63.36 lakh shares by 14:14 IST on NSE, a 3.87 fold spurt over two-week average daily volume of 16.39 lakh shares. The stock slipped 7.38% to Rs.574.85. Volumes stood at 37.44 lakh shares in the last session.Aurobindo Pharma Ltd notched up volume of 64.83 lakh shares by 14:14 IST on NSE, a 3.77 fold spurt over two-week average daily volume of 17.21 lakh shares. The stock slipped 6.08% to Rs.1,104.85. Volumes stood at 75.02 lakh shares in the last session.Powered by Capital Market - Live
Finolex Industries Ltd, Sun Pharma Advanced Research Company Ltd, Bajaj Finserv Ltd, Finolex Cables Ltd are among the other stocks to see a surge in volumes on BSE today, 24 March 2025.Rainbow Childrens Medicare Ltd notched up volume of 5.03 lakh shares by 10:48 IST on BSE, a 74.76 fold spurt over two-week average daily volume of 6733 shares. The stock rose 1.59% to Rs.1,322.70. Volumes stood at 8135 shares in the last session.Finolex Industries Ltd registered volume of 5.35 lakh shares by 10:48 IST on BSE, a 7.07 fold spurt over two-week average daily volume of 75680 shares. The stock rose 11.14% to Rs.193.50. Volumes stood at 72661 shares in the last session.Sun Pharma Advanced Research Company Ltd recorded volume of 14.8 lakh shares by 10:48 IST on BSE, a 3.61 times surge over two-week average daily volume of 4.09 lakh shares. The stock gained 1.18% to Rs.149.50. Volumes stood at 12.66 lakh shares in the last session.Bajaj Finserv Ltd saw volume of 1.44 lakh shares by 10:48 IST on BSE, a 3.35 fold spurt over two-week average daily volume of 43121 shares. The stock increased 1.97% to Rs.1,882.00. Volumes stood at 47109 shares in the last session.Finolex Cables Ltd saw volume of 1.06 lakh shares by 10:48 IST on BSE, a 2.39 fold spurt over two-week average daily volume of 44151 shares. The stock increased 12.08% to Rs.940.15. Volumes stood at 43016 shares in the last session.Powered by Capital Market - Live
Revenue from operations jumped 18.5% to Rs 398.08 crore in the quarter ended 31 December 2024. Total expenses rose by 22% YoY to Rs 317.03 crore in the third quarter. Cost of materials consumed stood at Rs 53.73 crore (up 25.8% YoY), employee benefit expense was at Rs 49.31 crore (up 13.5% YoY) and finance cost stood at Rs 18.07 crore (up 26.7% YoY) during the period under review. Profit before tax for the quarter stood at Rs 94.33 crore, up 11.3% from Rs 84.77 crore in the same quarter last year. For Q3 FY25, EBITDA grew 13.8% YoY to Rs 134.36 crore and EBITDA margin reduced to 33.8% from 35.1% posted in Q3 FY24. For the December 2024 quarter, capacity beds were at 1,935 units (up 17% YoY), operational bed count was 1,523 units (up 18% YoY) and occupancy rate was 53.2% (up 244 bps YoY). Average revenue per occupied bed (ARPOB) was Rs 53,404 (down 4% YoY) and average length of stay (ALOS) was 2.91 days (up 11% YoY) during the period under review. On the operational front, the regional hub hospital in Rajahmundry, which has around 100 beds, is nearing completion and is expected to commence operations by Q1 FY26. Rainbow Children's Hospital continues to maintain a robust balance sheet with cash, cash equivalents, fixed deposits, and mutual fund investments totaling Rs 6,669 million as of 31 December 2024. These funds will support our ongoing capital expenditure merger and acquisition plans. With our current cash and anticipated internal accruals in coming quarters, we are well-positioned to complete all planned capital expenditures using internal resources and balance IPO funds. During the quarter, the company had invested Rs 218.3 million in capital expenditures towards expanding and enhancing our services at existing hospitals Dr. Ramesh Kancharla, chairman & managing director, said, 'I'm pleased to share that we had a strong performance this quarter. With a network of over 2,000 beds, including managed facilities, we strike the perfect balance between established and new hospitals. Our focus is on boosting occupancy, optimizing operations, and providing exceptional experiences for our patients. Looking ahead, we're confident in our continued growth and success in the coming quarters.' Rainbow Children's Medicare is a multi-specialty pediatric, obstetrics and gynecology hospital chain in India, operating 19 hospitals and 5 clinics in 6 cities with a total bed capacity of 1,935 beds. The scrip slipped 2.60% to Rs 1,347.05 on the BSE. Powered by Capital Market - Live
Net profit of Rainbow Children's Medicare rose 10.56% to Rs 68.69 crore in the quarter ended December 2024 as against Rs 62.13 crore during the previous quarter ended December 2023. Sales rose 18.49% to Rs 398.08 crore in the quarter ended December 2024 as against Rs 335.96 crore during the previous quarter ended December 2023. ParticularsQuarter EndedDec. 2024Dec. 2023% Var. Sales398.08335.96 18 OPM %33.7535.15 - PBDT129.56112.43 15 PBT94.3384.77 11 NP68.6962.13 11 Powered by Capital Market - Live
Rainbow Childrens Medicare will hold a meeting of the Board of Directors of the Company on 9 February 2025.Powered by Capital Market - Live
Total expenses rose by 26.69% YoY to Rs 323.38 crore in the second quarter, primarily due to higher cost of materials consumed (up 22.32% YoY), employee benefit expense (up 31.94% YoY), higher finance cost (up 35.78% YoY) and higher professional fees to doctor (up 19.80% YoY). Profit before tax for the quarter stood at Rs 105.35 crore, up by 23.57% from Rs 85.25 crore in same quarter last year. For Q2 FY25, EBITDA grew 25.11% YoY to Rs 147.08 crore and EBITDA margin reduced to 35.2% from 35.3% posted in Q2 FY24. For the September 2024 quarter, capacity beds were at 1,935 units (up 16.9% YoY), operational bed count was 1,523 units (up 18.1% YoY) and occupancy rate was 59.9% (up 844 bps YoY). Average revenue per occupied bed (ARPOB) was Rs 49,770 (down 8.7% YoY) and average length of stay (ALOS) was 2.94 days (up 12.6% YoY) during the period under review. On the operational front, the company has signed a lease deed, for a brownfield spoke hospital to accommodate 90-beds in a rapidly growing micro market of Electronic City, Bengaluru and expect the hospital to commence operations, post interior works, by Q3 FY26. This will further strengthen Rainbow's hub and spoke model in Bengaluru. The firm continues to maintain a robust balance sheet, with cash, cash equivalents, fixed deposits, and mutual fund investments totaling Rs 5,814 million as of 30 September 2024. These funds will support its ongoing capital expenditure plans. With its current cash and anticipated internal accruals in the coming quarters, it is well-positioned to complete all planned capital expenditures using internal resources and the balance of IPO funds. During the quarter, the company had invested Rs 234 million in capital expenditures towards expanding and enhancing our services at existing hospitals. Dr. Ramesh Kancharla, chairman & managing director, said, 'I am delighted to share that we have delivered a strong performance this quarter led by robust volume growth across all hospitals. We currently have 2000+ beds, including the managed beds, with a right mix of matured and new beds. Our focus remains to drive occupancies and optimize operations across the group along with customer delight. We are confident in our ability to maintain the growth momentum in the upcoming quarters.' Rainbow Children's Medicare is a multi-specialty pediatric, obstetrics and gynecology hospital chain in India, operating 19 hospitals and 4 clinics in 6 cities, with a total bed capacity of 1,935 beds. Powered by Capital Market - Live
Over the last 5 years, revenue has grown at a yearly rate of 19.34%, vs industry avg of 10.01%
Over the last 5 years, market share increased from 1.5% to 2.1%
Over the last 5 years, net income has grown at a yearly rate of 37.23%, vs industry avg of 42.91%