How to Buy Fsn E-Commerce Ventures Ltd Shares?
You can easily buy the stocks/shares of Fsn E-Commerce Ventures Ltd (NYKAA) on Tickertape or through broker platform by opening a Demat & Trading account onlineWhat is the Share Price of Fsn E-Commerce Ventures Ltd?
The stock prices are volatile and keep changing through the day depending upon various factors and market conditions. The Share price of NYKAA as on 15th May 2025 is ₹194.19What is the return on Fsn E-Commerce Ventures Ltd share?
The past returns of Fsn E-Commerce Ventures Ltd (NYKAA) share are- Past 1 week: N/A
- Past 1 month: -94.62
- Past 3 months: 18.33
- Past 6 months: 15.79
- Past 1 year: 16.58
- Past 3 years: -19.75
- Past 5 years: -47.03
What is the Dividend yield % on Fsn E-Commerce Ventures Ltd share?
The current dividend yield of Fsn E-Commerce Ventures Ltd (NYKAA) is N/AWhat is the Market Cap of Fsn E-Commerce Ventures Ltd?
Market capitalization, short for market cap, is the market value of a publicly traded company's outstanding shares. The market cap of Fsn E-Commerce Ventures Ltd (NYKAA) is ₹55605.34Cr as of 15th May 2025What is the 52 Week High and Low of Fsn E-Commerce Ventures Ltd?
The 52-week high and low of Fsn E-Commerce Ventures Ltd (NYKAA) is ₹229.80 and ₹154.90.What is the PE and PB ratio of Fsn E-Commerce Ventures Ltd?
The P/E (price-to-earnings) and P/B (price-to-book) ratios of Fsn E-Commerce Ventures Ltd are 841.49 and 43.41 respectively.Which sector does Fsn E-Commerce Ventures Ltd belong to?
Fsn E-Commerce Ventures Ltd (NYKAA) belongs to the Consumer Discretionary sector & Wellness Services sub-sector.What are the peers or stocks similar to Fsn E-Commerce Ventures Ltd?
The peers or stocks similar to Fsn E-Commerce Ventures Ltd are: and many others.Can't decide whether or not to buy Fsn E-Commerce Ventures Ltd?
Worry no more! Login to Tickertape and check out Fsn E-Commerce Ventures Ltd (NYKAA) scorecard & all the relevant insights today5. Test Stocks FAQ What is the 52 Week High and Low of Fsn E-Commerce Ventures Ltd?
The 52-week high and low of Fsn E-Commerce Ventures Ltd (NYKAA) is ₹229.80 and ₹154.90.1. Test Stocks FAQ for Fsn E-Commerce Ventures Ltd Shares?
You can easily buy the stocks/shares of Fsn E-Commerce Ventures Ltd (NYKAA) on Tickertape or through broker platform by opening a Google & Trading account online3. Test Stocks FAQ What is the Share Price of Fsn E-Commerce Ventures Ltd?
The stock prices are volatile and keep changing through the day depending upon various factors and market conditions. The Share price of NYKAA as on 15th May 2025 is ₹194.19
Fsn E-Commerce Ventures Ltd
NYKAA Share Price
NYKAA Stock Scorecard
Performance
LowHasn't fared well - amongst the low performers
Valuation
HighSeems to be overvalued vs the market average
Growth
LowLagging behind the market in financials growth
Profitability
HighShowing good signs of profitability & efficiency
Entry point
AvgThe stock is overpriced but is not in the overbought zone
Red flags
LowNo red flag found
How to use scorecard? Learn more
NYKAA Performance & Key Metrics
NYKAA Performance & Key Metrics
No LabelNo Label | PB RatioPB Ratio | Dividend YieldDiv. Yield |
---|---|---|
841.49 | 43.41 | — |
Sector PESector PE | Sector PBSector PB | Sector Div YldSctr Div Yld |
---|---|---|
37.39 | 6.33 | 0.71% |
NYKAA Analyst Ratings & Forecast
Price Upside
Earnings Growth
Rev. Growth
NYKAA Company Profile
FSN E-Commerce Ventures Limited is engaged in the business of manufacturing, selling and distribution of beauty, wellness, fitness, personal care, health care, skin care, hair care products, fashion garments, fashion accessories and equipment
NYKAA Sentiment Analysis
NYKAA Sentiment Analysis
NYKAA Stock Summary · January 2025
Company is navigating a complex landscape characterized by declining market share in deposits, challenges in meeting Priority Sector Lending (PSL) obligations, and fluctuations in current account flows. Despite these hurdles, the bank is focusing on enhancing customer engagement and service delivery to drive deposit growth, with recent monthly inflows showing a positive trend. The management emphasizes a strategic approach to maintaining profitability over aggressive expansion, particularly in light of competitive pressures and a tight liquidity environment. Efforts to improve operational efficiencies through digitization and a commitment to stable cost management are underway, alongside a proactive strategy to reduce borrowings and strengthen the balance sheet. Overall, while facing short-term challenges, the bank remains optimistic about future performance and is committed to achieving sustainable growth through strategic investments and improved customer outreach.
NYKAA Stock Growth Drivers
NYKAA Stock Growth Drivers
5Focus on Sustainable Growth
Company is prioritizing profitable growth over mere expansion, emphasizing a strategy that encourages ground-level teams
Stable Financial Metrics
The company has maintained a return on assets (ROA) of 1.9% post-merger, showcasing stability in
NYKAA Stock Challenges
NYKAA Stock Challenges
4Deposit Growth Shortfalls
The company has experienced deposit growth that has not met expectations, attributed to seasonal trends
Loan Growth Concerns
There is uncertainty regarding the company's loan deposit ratio (LDR) and its implications for loan
NYKAA Forecast
What are forecasts?
What are forecasts?
Forecasting uses historical data as inputs to make informed predictive estimates determining the direction of future trends. Price, revenue & earnings forecasts represent where the stock level, business prospects and profits are potentially expected to be at the end of the forecast period
NYKAA Forecasts
Price
Revenue
Earnings
NYKAA Share Price Forecast
NYKAA Share Price Forecast
All values in ₹
All values in ₹
NYKAA Company Revenue Forecast
NYKAA Company Revenue Forecast
All values in ₹ Thousand cr.
All values in ₹ Thousand cr.
NYKAA Stock EPS (Earnings Per Share) Forecast
NYKAA Stock EPS (Earnings Per Share) Forecast
All values in ₹
All values in ₹
NYKAA
NYKAA
Income
Balance Sheet
Cash Flow
NYKAA Income Statement
NYKAA Income Statement
Financial Year | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | TTM | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Total Revenue | 578.08 | 1,116.38 | 1,777.85 | 2,452.66 | 3,800.91 | 5,174.01 | 6,415.57 | 7,977.08 | 7,977.08 | |||||||||
Raw Materials | 436.16 | 785.48 | 1,196.09 | 1,533.85 | 2,492.14 | 3,007.42 | 3,846.79 | 7,475.91 | 7,475.91 | |||||||||
Power & Fuel Cost | 0.60 | 2.09 | 4.62 | 4.40 | 6.64 | 14.99 | 20.68 | |||||||||||
Employee Cost | 54.93 | 117.30 | 195.61 | 233.02 | 326.47 | 491.72 | 564.90 | |||||||||||
Selling & Administrative Expenses | 139.22 | 253.12 | 387.61 | 389.40 | 887.65 | 1,302.10 | 1,592.65 | |||||||||||
Operating & Other expenses | -29.94 | -67.46 | -99.39 | 121.98 | -103.02 | 70.51 | 13.73 | |||||||||||
EBITDA | -22.89 | 25.85 | 93.31 | 170.01 | 191.03 | 287.27 | 376.82 | 501.17 | 501.17 | |||||||||
Depreciation/Amortization | 7.40 | 30.88 | 59.51 | 71.59 | 96.41 | 173.26 | 224.23 | 266.40 | 266.40 | |||||||||
PBIT | -30.29 | -5.03 | 33.80 | 98.42 | 94.62 | 114.01 | 152.59 | 234.77 | 234.77 | |||||||||
Interest & Other Items | 7.16 | 26.69 | 46.24 | 32.29 | 47.30 | 75.62 | 83.56 | 107.32 | 107.32 | |||||||||
PBT | -37.45 | -31.72 | -12.44 | 66.13 | 47.32 | 38.39 | 69.03 | 127.45 | 127.45 | |||||||||
Taxes & Other Items | -9.27 | -7.20 | 4.18 | 4.58 | 6.23 | 19.13 | 36.77 | 61.37 | 61.37 | |||||||||
Net Income | -28.18 | -24.52 | -16.62 | 61.55 | 41.09 | 19.26 | 32.26 | 66.08 | 66.08 | |||||||||
EPS | -0.19 | -0.16 | -0.11 | 0.39 | 0.18 | 0.07 | 0.11 | 0.23 | 0.23 | |||||||||
DPS | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |||||||||
Payout ratio | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 |
NYKAA Company Updates
Investor Presentation
NYKAA Stock Peers
What are peers and why compare against them?
What are peers and why compare against them?
A stock's peers are companies which have similar business interests, operations and belong to the same industry sector. Comparing various metrics against peers can give valuable insights on whether the company's stock is over/under-valued and the company's growth outlook vs the industry as a whole
NYKAA Past Performance & Peer Comparison
NYKAA Past Performance & Peer Comparison
Consumer DiscretionaryWellness Services
Valuation
Technical
Forecast
Stock | PE RatioPE Ratio | PB RatioPB Ratio | Div. YieldDividend Yield |
---|---|---|---|
Fsn E-Commerce Ventures Ltd | 841.49 | 43.41 | — |
Aayush Wellness Ltd | 235.68 | 161.43 | — |
Kaya Ltd | 5.38 | -1.99 | — |
Emerald Leisures Ltd | -29.14 | -7.48 | — |
NYKAA Stock Price Comparison
Compare NYKAA with any stock or ETFNYKAA Holdings
NYKAA Shareholdings
What are shareholdings?
What are shareholdings?
Apart from retail investors, a company’s shares are held by promoters, foreign & domestic institutions (large investors) and mutual funds. Promoters are the ship captains and control the company’s direction. Along with institutional and mutual fund holdings, a change in their holdings can indicate performance outlook for the stock
NYKAA Promoter Holdings Trend
NYKAA Promoter Holdings Trend
In last 6 months, promoter holding in the company has almost stayed constant
Pledged promoter holdings is insignificant
NYKAA Institutional Holdings Trend
NYKAA Institutional Holdings Trend
In last 3 months, retail holding in the company has almost stayed constant
In last 3 months, foreign institutional holding of the company has almost stayed constant
NYKAA Shareholding Pattern
NYKAA Shareholding Pattern
NYKAA Shareholding History
NYKAA Shareholding History
Mutual Funds Invested in NYKAA
Mutual Funds Invested in NYKAA
No mutual funds holding trends are available
Top 5 Mutual Funds holding Fsn E-Commerce Ventures Ltd
Funds (Top 5) | The rupee value of the stock held by the fund divided by the stock’s market cap Market-cap held | Percentage of the fund’s portfolio invested in the stock Weight | Change in the portfolio weight of the stock over the last 3 months 3M holding change | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months Portfolio rank(3M change) |
---|---|---|---|---|
The rupee value of the stock held by the fund divided by the stock’s market cap 1.5446% | Percentage of the fund’s portfolio invested in the stock 3.97% | Change in the portfolio weight of the stock over the last 3 months -0.33% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 4/107 (-1) | |
The rupee value of the stock held by the fund divided by the stock’s market cap 0.7483% | Percentage of the fund’s portfolio invested in the stock 0.96% | Change in the portfolio weight of the stock over the last 3 months 0.96% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 25/126 (+51) | |
The rupee value of the stock held by the fund divided by the stock’s market cap 0.7459% | Percentage of the fund’s portfolio invested in the stock 0.94% | Change in the portfolio weight of the stock over the last 3 months 0.94% | The rank of the stock in the fund’s portfolio based on its weight in the portfolio along with the change in the rank over the last 3 months 34/101 (+20) |
Compare 3-month MF holding change on Screener
smallcases containing NYKAA stock
smallcases containing NYKAA stock
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NYKAA Events
NYKAA Events
NYKAA Dividend Trend
NYKAA has not given any dividends in last 5 years
Dividends
Corp. Actions
Announcements
Legal Orders
What are dividends?
What are dividends?
Dividends are a portion of earnings that a company distributes to all its shareholders every year. Dividend return is one of the most important things to be considered while investing for long term. It’s the additional return on top of what investors earn through price appreciation
NYKAA Dividend Trend
NYKAA has not given any dividends in last 5 years
NYKAA Dividends
NYKAA Dividends
NYKAA Stock News & Opinions
NYKAA Stock News & Opinions
On year on year (YoY) basis, the company's consolidated revenue and net profit jumped 23.6% and 192.6% in Q4 FY25. Profit before tax (PBT) stood at Rs 39.55 crore in Q4 FY25, rising 102.2% YoY while declining 11.24% QoQ. EBITDA stood at Rs 133 crore in Q4 FY25, recording the growth of 43% compared with Rs 93 crore in Q4 FY24. EBITDA margin improved 88 bps to 6.5% in Q4 FY25 as against 5.6% in Q4 FY24. Gross merchandise value (GMV) jumped 27% to Rs 4,102 crore in Q4 FY25 compared with Rs 3,217 crore in Q4 FY24. Revenue from beauty segment jumped 25% to Rs 1,895 crore in Q4 FY25, compared with Rs 1,519 crore posted in Q4 FY24, GMV stood at Rs 3,058 crore in Q4 FY25, up 31% YoY. In Q4 FY25, revenue from fashion segment stood at Rs 161 crore, up 11% compared with Rs 145 crore posted in same quarter last year. GMV jumped 18% YoY to Rs 1,037 crore in Q4 FY25. On full year basis, the company's consolidated net profit soared 104.8% to Rs 66.08 crore on 24.5% increase in revenue from operations to Rs 7,949.82 crore in Q4 FY25 over Q4 FY24. Meanwhile, the company announced the demerger of its eB2B business from FSN Distribution to Nykaa E-Retail, both wholly owned subsidiaries of FSN E-Commerce Ventures. The demerger was initially announced in February 2024 and received approval from the NCLT on 9 May 2025. This move consolidates Nykaa's online beauty businesses under a single entity, creating a more agile and synergistic structure. It brings together businesses with shared physical and technological infrastructure, common brand partnerships, and overlapping product portfolios'unlocking significant operational and commercial benefits. This is a pivotal step in Nykaa's strategy to strengthen its leadership across the entire addressable beauty market in India, spanning online, offline, and unorganized retail channels. Further, the company announced the merger of Iluminar Media (LBB) into Nykaa Fashion, both wholly owned subsidiaries of FSN E-Commerce Ventures. The merger proposal was announced during the company's Q4 FY2024 earnings call in May 2024 and received approval from the NCLT on 27 May 2025. FSN E-Commerce Ventures had acquired a 100% stake in LBB in August 2022. This integration consolidates Nykaa's content creation and events businesses under a single entity. By incorporating LBB's content platform, Nykaa significantly enhances its 360-degree marketing engine'empowering both the company and its brand partners across platforms. This strategic move reinforces the Group's commitment to delivering rich, content-led consumer experiences at every touchpoint. FSN E-Commerce Ventures (Nykaa) journey began in 2012 as a digital-first, consumer tech beauty company. It has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore. Powered by Capital Market - Live
Profit before tax (PBT) soared 102.2% to Rs 39.55 crore in Q4 FY25. EBITDA stood at Rs 133 crore in Q4 FY25, recording the growth of 43% compared with Rs 93 crore in Q4 FY24. EBITDA magin improved 88 bps to 6.5% in Q4 FY25 as against 5.6% in Q4 FY24. Gross merchandise value (GMV) jumped 27% to Rs 4,102 crore in Q4 FY25 compared with Rs 3,217 crore in Q4 FY24. Revenue from beauty segment jumped 25% YoY to Rs 1,895 crore in Q4 FY25, compared with Rs 1,519 crore in Q4 FY24, GMV stood at Rs 3,058 crore in Q4 FY25, up 31% YoY. In Q4 FY25, revenue from fashion segment stood at Rs 161 crore, up 11% compared with Rs 145 crore posted in same quarter last year. GMV jumped 18% YoY to Rs 1,037 crore in Q4 FY25. On full year basis, the company's consolidated net profit soared 104.8% to Rs 66.08 crore on 24.5% increase in revenue from operations to Rs 7,949.82 crore in Q4 FY25 over Q4 FY24. FSN E-Commerce Ventures (Nykaa) journey began in 2012 as a digital-first, consumer tech beauty company. It has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore. The counter fell 0.68% to settle at Rs 203.25 on Friday, 30 May 2025.Powered by Capital Market - Live
Net profit of FSN E-Commerce Ventures rose 192.64% to Rs 20.28 crore in the quarter ended March 2025 as against Rs 6.93 crore during the previous quarter ended March 2024. Sales rose 23.61% to Rs 2061.76 crore in the quarter ended March 2025 as against Rs 1667.98 crore during the previous quarter ended March 2024. For the full year,net profit rose 104.77% to Rs 66.08 crore in the year ended March 2025 as against Rs 32.27 crore during the previous year ended March 2024. Sales rose 24.50% to Rs 7949.82 crore in the year ended March 2025 as against Rs 6385.63 crore during the previous year ended March 2024. ParticularsQuarter EndedYear EndedMar. 2025Mar. 2024% Var.Mar. 2025Mar. 2024% Var. Sales2061.761667.98 24 7949.826385.63 25 OPM %6.475.59 -5.965.42 - PBDT112.4579.21 42 393.85293.26 34 PBT39.5519.56 102 127.4569.03 85 NP20.286.93 193 66.0832.27 105 Powered by Capital Market - Live
FSN E-Commerce Ventures will hold a meeting of the Board of Directors of the Company on 30 May 2025.Powered by Capital Market - Live
The company's financial year FY2025 revenue growth is estimated to be in mid‐ twenties, indicating consistent growth across all quarters of FY2025. The GMV growth for beauty vertical is expected to remain significantly ahead of the industry at low thirties. Some of the drivers for this superior growth includes, investments in customer acquisition over the past several quarters leading to consistent order volume growth, strong retail performance supported by same store sales growth (SSSG) as well as accelerated expansion of the retail network with 19 stores rolled out in Q4 FY2025. The firm's beauty vertical has thus maintained its robust momentum from previous quarters with net revenue growth in mid‐twenties. The GMV growth for fashion vertical is expected to be in high teens, with sequential improvement in core platform business. The Net Revenue growth is expected to be lower due to muted performance of Nykaa Fashion owned brands and lower content related activity in Q4 FY2025, which typically peaks in the third quarter. FSN E-Commerce Ventures (Nykaa) journey began in 2012 as a digital‐first, consumer‐tech beauty company. It has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore. It has also expanded into the Middle East through its omnichannel beauty offering 'Nysaa'. The company's consolidated net profit jumped 61.3% to Rs 26.12 crore on 26.7% increase in net sales to Rs 2,267.21 crore in Q3 FY25 over Q3 FY24. The counter fell 2.46% to Rs 172.65 on the BSE.Powered by Capital Market - Live
FSN E-Commerce Ventures has allotted 1,01,350 equity shares under ESOS on 20 March 2025. Powered by Capital Market - Live
The primary objective of the new subsidiary is to engage in the trading and dealing of a wide range of products, including cosmetics, toiletries, beauty and personal care items, health care products, lifestyle products, perfumery items, and other related goods. Nykaa Essentials has an authorized share capital of Rs 10 lakh, with a paid-up share capital of Rs 5 lakh. FSN E-Commerce Ventures will hold 100% of the shareholding in the new subsidiary. The incorporation of Nykaa Essentials does not qualify as a related party transaction, and no promoter or promoter group entity has any interest in the newly established subsidiary. The official announcement was made on 11 March 2025, after market hours. Nykaa (FSN E-Commerce) is one of India's leading lifestyle-focused consumer technology platforms. Since its launch, Nykaa has expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore. Delivering a comprehensive omnichannel e-commerce experience, Nykaa offers over 6,000 brands through its website and mobile applications. The company's consolidated net profit jumped 51.35% to Rs 26.41 crore on a 26.74% increase in revenue from operations to Rs 2,267.21 crore in Q3 FY25 over Q3 FY24. The counter slipped 2.32% to Rs 162 on the BSE. Powered by Capital Market - Live
Securities in F&O Ban: Bombay Stock Exchange (BSE), Hindustan Copper, Manappuram Finance, IndusInd Bank, SAIL shares are banned from F&O trading on 12 March 2025. Stocks to Watch: FSN E-Commerce Ventures (Nykaa) incorporated a wholly owned subsidiary, Nykaa Essentials, for its beauty and personal care business. Bharti Airtel has signed an agreement with SpaceX to bring Starlink's high-speed internet services to its customers in India, subject to regulatory approvals. Rail Vikas Nigam (RVNL) emerged as lowest bidder (L1) from National Highway Authority of India (NHAI) for construction of 6 lane access controlled connectivity to Visakhapatnam Port Road in Andhra Pradesh. Tata Consultancy Services (TCS) to acquire 100% stake in Darshita Southern India Happy Homes Private for total consideration of Rs 2,250 crore. PB Fintech's board approved an investment of Rs 696 crore in its arm PB Healthcare Services. Godrej Agrovet will acquire a 48.06% stake in Creamline Dairy Products for Rs 930 crore. CG Power and Industrial Solutions secured an order for supply and servicing of railway products for Vande Bharat train sets, with the first phase of the order valued at Rs 450 crore.Powered by Capital Market - Live
FSN E-Commerce Ventures has allotted 90,500 equity shares under ESOS on 24 February 2025. Powered by Capital Market - Live
Profit before tax (PBT) jumped 68.21% YoY to Rs 44.56 crore during the quarter. EBITDA grew 42.51% to Rs 140.8 crore during the quarter, compared with Rs 98.8 crore in Q3 FY24. EBITDA margin rose by 69 bps to Rs 6.2% in Q3 FY25 as against 5.5% in Q3 FY24. During the quarter, consolidated gross merchandise value (GMV) grew 25% YoY to Rs 4,527.9 crore The beauty vertical recorded a 32% YoY GMV growth, reaching Rs 3,389.9 crore in Q3 FY25. This was fueled by customer growth, with Nykaa's cumulative beauty customer base growing to 32 million and the One Nykaa cumulative base reaching 40 million. Nykaa now operates India's largest beauty retail network with 221 stores across 73 cities, adding more than 47 stores in the past year. The retail space has grown 31% YoY to 2.1 lakh square feet, with larger flagship stores. With a GMV productivity of Rs 4,250 per square foot per month, Nykaa boasts one of the most profitable store networks in the industry. Nykaa's distribution business, Superstore by Nykaa, saw strong GMV growth of 53% YoY. Superstore by Nykaa is the largest B2B beauty distribution platform of its kind, serving more than 256,000 transacting retailers in over 1,100 cities and towns. Nykaa Fashion witnessed a healthy revenue growth of 21% YoY in a subdued demand environment with GMV growth of 8% YoY. LBB: Nykaa's content platform business saw strong growth this quarter, aided by hugely successful marketing campaigns and events such as Nykaaland and Nykaa wali Shaadi, driving overall higher revenue growth for the fashion vertical. Nykaa (FSN E-Commerce) is one of India's leading lifestyle-focused consumer technology platforms. Since its launch, Nykaa has expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore. Delivering a comprehensive omnichannel e-commerce experience, Nykaa offers over 6,000 brands through its website and mobile applications. Powered by Capital Market - Live
Over the last 5 years, revenue has grown at a yearly rate of 41.87%, vs industry avg of 31.83%
Over the last 5 years, market share increased from 52.61% to 92.67%